He also bought a Lotto Max ticket which ended up being the Lotto Max jackpot winning ticket for that draw! Richer was shopping at the Super C - which is a Quebec discount supermarket chain - on Boulevard Champlain with his daughter to get groceries for Thanksgiving dinner. Pierre Richer who won a $50 million Lotto Max jackpot.

The Lotto Max winning numbers for the draw that won Richer the jackpot were 4, 17, 20, 23, 25, 27 and 41. This massive jackpot was up for grabs in the draw on Friday, October 6, 2023, which also had two Maxmillions available to be won. Pierre Richer, who is a Montrealer, won the $50 million Lotto Max jackpot that was recently up for grabs, Loto-Québec revealed on October 12, 2023.